KT Life x AFA.
A national front-page campaign turned into a high-participation digital contest. I designed and developed the full KT GOAT Contest experience for KT Life's GOAT Edition launch, run in partnership with the Argentina Football Association (AFA).
Results & Impact
Every participant entry was captured end-to-end and delivered as a clean, ready-to-use Excel sheet for the KT Life team.
The frontend absorbed the surge from national newspaper coverage without a single moment of downtime at peak launch.
Contest-driven demand converted national media reach into direct commerce, pushing GOAT Edition sales up 10x at launch.
Front Page & Second Page of The Times of India
The GOAT Edition launch ran across the front page and second page of The Times of India, pairing the KT GOAT Edition collection with Argentina's football stars for major national visibility.
Front Page
Second PageCampaign Highlight
The GOAT Edition launch combines KT Life, the Argentina Football Association, and Argentina's football icons in a major sports-led grooming campaign. AFA announced the KT Men partnership and GOAT Edition launch for the Indian market. The Times of India coverage plus the contest experience created a strong connection between offline national media exposure and the digital campaign.
Turning National Reach Into Real Participation.
As part of the campaign, I designed and developed the complete KT GOAT Contest experience for KT Life, including the full interactive contest page at ktlife.in/pages/kt-goat-contest.
The experience was built to make participation simple, engaging, and fast across mobile and desktop. Within the first 2–3 hours, the contest received strong participation, with a large number of users taking part in the quiz.
- Full KT GOAT Contest landing page
- Interactive quiz/contest experience
- Responsive UI for mobile, tablet and desktop
- Contest-focused user journey and CTA structure
- Performance-focused frontend implementation
- Integration of KT GOAT Edition campaign visuals
- Experience designed around the KT Life x AFA campaign
- Built for high traffic and rapid user participation
- End-to-end participant data capture exported to Excel
Mobile-First Contest Journey
Fully responsive quiz flow tuned for mobile, tablet and desktop entry.
High-Traffic Resilience
Performance-tuned frontend built to absorb the surge driven by national newspaper coverage.
Project Details & FAQs
Who built the KT GOAT Contest page?
Debraj Roy designed and developed the full KT GOAT Contest interactive quiz experience at ktlife.in, built for the KT Life x AFA GOAT Edition campaign.
What was the KT Life x AFA GOAT Edition campaign?
A major sports-led grooming campaign combining KT Life, the Argentina Football Association, and Argentina's football icons — featured on the front page and second page of The Times of India.
How did the contest perform after launch?
The KT GOAT Contest saw strong participation within the first 2–3 hours of going live, with a large number of users taking part in the quiz across mobile and desktop.
Did the contest capture participant data?
Yes. Every entry — name, contact and quiz responses — was captured end-to-end and exported clean into an Excel sheet for the KT Life team, alongside a sales lift that reached 10x during the campaign.
Can Debraj Roy build a similar contest experience for my brand?
Yes. Debraj Roy specializes in high-traffic, campaign-focused interactive experiences, performance tuning, and full-stack frontend development.
Ready for a High-Traffic Digital Campaign?
Let's engineer an interactive experience built to handle real users, real traffic, and real engagement.