Developer Services & Solutions
Hire Debraj Roy for SaaS, Shopify, AI automation, and full-stack web development.
Debraj Roy is a full-stack developer, SaaS developer, Shopify developer, AI automation engineer, startup MVP developer, CRM developer, and technology consultant from Assam, India. With 5+ years of experience, 200+ products and websites delivered, 100+ clients served, and a 99% happy-client track record, this page explains how Debraj builds revenue-focused software for founders, brands, agencies, and growing teams.
The path from idea to launch
A clear delivery journey for ambitious products.
Every project follows the same path: clarify the business problem, shape the product logic, build the experience, and optimise it for launch and growth.
Discover
Understand the market, user behaviour, conversion goals, and the product opportunity.
Design & Build
Create the architecture, interfaces, workflows, and core product experience.
Launch
Go live with SEO, analytics, integrations, and automation already in place.
Grow
Improve speed, retention, product performance, and business results after launch.
About Debraj Roy
A single developer for strategy, product thinking, engineering, launch, and automation.
Businesses hire Debraj Roy when they need more than a static website. The work usually involves business logic, customer journeys, integrations, conversion, speed, dashboards, and ongoing iteration. That mix is why the portfolio spans Shopify stores, custom-coded websites, SaaS products, AI automation systems, CRM dashboards, WordPress builds, and real-time applications.
Debraj serves startups, D2C brands, e-commerce operators, agencies, local businesses, service teams, and founders in Silchar, Barak Valley, Guwahati, Assam, India, Dubai, Singapore, the United States, the United Kingdom, Canada, Australia, and other remote-first markets.
Why founders hire Debraj
Founders get a practical partner who can turn product ideas into launchable MVPs, choose the stack, build the application, integrate APIs, and improve after real users arrive.
Why e-commerce brands hire Debraj
Brands get Shopify, Shopify Plus, custom commerce, conversion UX, AJAX carts, integrations, analytics, speed, and automation from someone who has shipped many live storefronts.
Why operations teams hire Debraj
Teams get dashboards, CRMs, support systems, AI automations, workflow tools, billing views, customer portals, and integrations that replace slow manual processes.
Services Overview
Developer services backed by real portfolio work.
Whether you need a SaaS developer, full-stack developer, Shopify expert, AI automation developer, CRM developer, Next.js developer, React developer, Node.js developer, API integration specialist, startup MVP developer, or freelance web developer, these are the services Debraj offers.
Full-Stack Development
End-to-end web applications built across frontend, backend, database, authentication, APIs, deployment, analytics, and long-term maintenance.
Portfolio proof: Used across production projects such as Recarto, TrexxITPro Shop, O2 Nutrition, real-time chess, and multiple custom commerce dashboards.
- Next.js
- React
- Node.js
- TypeScript
- MongoDB
- MySQL
- Supabase
SaaS Development
Subscription-ready software platforms with dashboards, billing flows, user roles, automation builders, reporting, admin panels, and integration layers.
Portfolio proof: Recarto demonstrates a production-ready AI cart recovery SaaS with multi-channel recovery, analytics, integrations, and natural language workflow generation.
- Next.js 16
- React 19
- Supabase
- PostgreSQL
- Google GenAI
- Recharts
Startup MVP Development
Rapid MVP planning and implementation for founders who need a usable, investor-ready, and launch-ready product without agency overhead.
Portfolio proof: Projects are scoped around business workflows first, then built into lean web applications that can evolve after launch.
- Next.js
- TypeScript
- Tailwind CSS
- Payload CMS
- Supabase
- Vercel
AI Automation
AI-powered workflows for lead handling, cart recovery, customer support, content operations, sales follow-up, and internal productivity.
Portfolio proof: Recarto uses AI for workflow generation, send-time optimisation, intent scoring, and multi-channel recovery logic.
- Google GenAI
- OpenAI-ready architecture
- WhatsApp API
- Twilio
- Resend
- Zapier
AI Agent Development
Custom agents that connect prompts, data, tools, and business actions so teams can automate repeatable research, support, sales, and operations tasks.
Portfolio proof: The portfolio includes automation systems, AI-powered SaaS, and intelligent product recommendation and workflow experiences.
- LLM APIs
- Vector-ready data flows
- Webhooks
- Node.js
- API middleware
Shopify Development
High-performance Shopify stores, custom sections, Liquid theme work, AJAX carts, app integrations, product flows, and conversion-focused storefronts.
Portfolio proof: Built and improved stores for Joyspoon, KT Professional, KT Life, KT Derma, KT Men, KT Kids, Maranta, Damati Foods, Vedancy, Vitamin Energy, Autologue Design, and Specsmakers.
- Shopify
- Liquid
- JavaScript
- AJAX
- GraphQL
- Remix
Shopify Plus Development
Advanced e-commerce engineering for high-volume brands that need scalable architecture, custom UX, integrations, analytics, and reliable campaign handling.
Portfolio proof: Portfolio projects include brands with high traffic (such as Joyspoon's Shark Tank India surge), complex variants (KT Professional salon vs. retail), large catalogues, and media coverage.
- Shopify Plus
- Liquid
- Custom Apps
- GraphQL
- Polaris
- Remix
CRM Development
Custom CRM dashboards, support ticketing, customer records, billing views, status tracking, rate limiting, and admin workflows.
Portfolio proof: TrexxITPro Shop includes a real-time support ticketing CRM, broadband billing views, and customer dashboard workflows backed by Payload CMS.
- Payload CMS
- Supabase
- Next.js
- Node.js
- Role-based access
API Integration Services
Secure integrations between storefronts, dashboards, payment flows, CRMs, telecom systems, CMS platforms, analytics tools, and automation channels.
Portfolio proof: Integrated Shopify, WooCommerce, Magento-style commerce flows, WhatsApp, SMS, email, GenieACS TR-069, Payload CMS, and custom payment verification.
- REST APIs
- GraphQL
- Webhooks
- GenieACS
- Twilio
- Resend
Landing Pages and Lead Systems
Conversion-focused pages and funnels that connect clear messaging, fast-loading design, lead capture, analytics, and automated follow-up.
Portfolio proof: The service stack includes Go High Level, Zapier, Flexfunnel, sales funnels, and landing page systems for lead generation.
- Go High Level
- Zapier
- Flexfunnel
- Next.js
- Analytics
Featured Projects
Portfolio-backed proof across SaaS, Shopify, CRM, e-commerce, and real-time apps.
Everything on this page is backed by named projects, measurable outcomes, specific technologies, and real business contexts. These are not generic agency claims; they come from Debraj Roy's current portfolio and case-study pages.
Campaign microsite & interactive contest
KT Life x AFA
Front-page Times of India coverage with a production contest flow built for campaign traffic and brand compliance.
Shopify store for a Shark Tank India brand
Joyspoon
Custom Shopify platform built for Joyspoon, as featured on Shark Tank India. Engineered for 100k+ surge visitors from TV and dynamic gifting bundles.
MikroTik IoT workforce & payroll SaaS
Hotel Payroll & HRM (MikroTik IoT)
Hospitality workforce management platform featuring real-time Wi-Fi MAC address presence detection, shift scheduling, and automated statutory payroll compliance.
AI-powered cart recovery SaaS
Recarto (AI Cart Recovery SaaS)
Production-ready MVP with email, WhatsApp, and SMS recovery, AI workflow generation, analytics, cart tracking, billing, and integrations.
Shopify for salon-approved hair care & the KT Life ecosystem
KT Life Ecosystem
Full-stack Shopify development for India's premier salon-approved keratin brand and the KT Life ecosystem (KT Professional, KT Life, KT Derma).
Shopify grooming D2C under KT Life
KT Men
High-concurrency Shopify storefront for KT Men with campaign-ready infrastructure and grooming-focused merchandising.
Unified commerce and ISP dashboard
TrexxITPro Shop (Unified Commerce)
One platform for enterprise networking retail, broadband account management, support ticketing, Payload CMS billing, and remote router configuration.
Shopify migration for slow fashion
Maranta (Handcrafted Slow Fashion)
Shopify migration and custom storefront for a sustainable fashion brand serving 100k+ customers.
More brands and projects
Debraj Roy has delivered work for these brands and projects:
- Joyspoon
- O2 Nutrition
- Maranta
- KT Life
- TrexxITPro Shop
- TrexxITPro
- Zubeenda
- KT Professional
- KT Kids
- Autologue Design
- Damati Foods
- Specsmakers
- Vedancy
- Vitamin Energy
- Goli
- IM Rasasi
- Kyra Bags
- Real-time Chess
Technology Stack
A modern engineering stack for scalable websites, SaaS products, automation, and commerce.
Debraj uses proven technologies for performance, maintainability, API integration, database-backed workflows, real-time features, and high-quality interface development.
- HTML
- CSS
- JavaScript
- TypeScript
- React
- Next.js
- Node.js
- Express
- MongoDB
- Mongoose
- MySQL
- PostgreSQL
- Supabase
- Redis
- Socket.io
- Shopify
- Liquid
- Remix
- GraphQL
- WordPress
- WooCommerce
- PHP
- Payload CMS
- Tailwind CSS
- Framer Motion
- Recharts
- Google GenAI
- Twilio
- Resend
- WhatsApp Business API
- Zapier
- Go High Level
- AWS
- Git
Development Process
From idea to live product, with search, analytics, and automation considered early.
Debraj works through a practical product process: understand the business, define the workflows, design the experience, build the system, test the critical paths, launch cleanly, and keep optimising.
01
Discovery
Clarify business model, users, workflows, conversion goals, integrations, data requirements, content, and launch constraints.
02
Architecture
Choose the stack, data model, routes, APIs, CMS, automation tools, security layers, and deployment approach before heavy implementation starts.
03
Design
Create clean user flows, wireframes, interface systems, responsive layouts, and conversion-focused page structures.
04
Development
Build frontend, backend, integrations, dashboards, automation logic, authentication, analytics, and business-specific functionality.
05
QA and Launch
Test responsiveness, forms, checkout, APIs, SEO metadata, schema, speed, tracking, and deployment stability before release.
06
Optimisation
Improve conversion, search visibility, automation reliability, performance, analytics clarity, and product scalability after launch.
Results & Achievements
A track record backed by public portfolio evidence.
Debraj Roy works as a full-stack developer, SaaS developer, Shopify developer, AI automation engineer, startup MVP developer, CRM developer, and technology consultant. Each of these roles is supported by named examples and public portfolio evidence.
FAQ
Common questions about services, technology, pricing, and process.
Short, direct answers to the questions clients usually ask before hiring Debraj for a SaaS, Shopify, AI automation, CRM, or custom web project.
Services & Capabilities FAQs
What kind of projects do you take on?
I specialise in building full-stack web applications, SaaS platforms, high-performance Shopify stores, custom CRM systems, and AI-powered automation workflows. I work closely with founders, brands, and agencies to deliver production-ready software.
What is your primary tech stack?
My core stack includes React, Next.js, Node.js, TypeScript, and Tailwind CSS. For databases, I frequently use Supabase, PostgreSQL, and MongoDB. For commerce, I work with Shopify Liquid, custom Shopify apps, and headless commerce architectures.
Do you work with startups to build MVPs?
Yes. I help startup founders plan, scope, build, launch, and steadily improve MVPs across SaaS, e-commerce, dashboards, marketplaces, and custom web applications.
Process & Collaboration FAQs
How does the development process work?
Every project starts with a discovery phase to clarify your business goals and technical architecture. From there, I handle wireframing, UI/UX design, full-stack development, QA testing, and final deployment, and keep you updated at every milestone.
How do you price your services and how long do projects take?
Pricing and timelines depend on the scope and complexity of the project. A simple landing page can take a few weeks, while a full SaaS MVP or custom CRM may take several months. After the initial consultation, I share a detailed proposal with fixed pricing and timelines.
Do you offer post-launch support and maintenance?
Yes. I provide ongoing maintenance, feature updates, and optimisation. We can work on a monthly retainer or an hourly basis so that your product keeps running and scaling smoothly after launch.
Do you work with international clients?
Yes. I am based in India and regularly work with clients in the US, the UK, Canada, Australia, and the UAE, and I manage time-zone differences comfortably.
Local delivery
Website & software development in Silchar, Assam and nearby markets
I am based in Silchar and deliver remotely across India. For Assam and Barak Valley clients, these location pages explain how Shopify, WordPress, WooCommerce, custom software and SaaS fit your local market.
Contact
Hire Debraj Roy for your SaaS, Shopify, AI automation, CRM, or custom software project.
Share what you want to build, what problem it should solve, your timeline, required integrations, and any existing links or references. Debraj can help shape the project into a clear plan and build it with a modern full-stack approach.