Case Studies.

Detailed write-ups of key web development projects, including Joyspoon, KT Professional, KT Life, KT Derma, KT Men, and custom SaaS products.

KT Life x AFA — GOAT Edition Contest developed by Debraj Roy
KT LifeAFATimes of IndiaInteractive Contest

KT Life x AFA — GOAT Edition Contest

The KT Life GOAT Edition x Argentina Football Association campaign hit the front page and second page of The Times of India. I built the full KT GOAT Contest interactive experience for the launch.

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Joyspoon — D2C Shopify Build developed by Debraj Roy
ShopifyShark Tank IndiaCustom Liquid

Joyspoon — D2C Shopify Build

Custom Shopify platform developed by Debraj Roy for Joyspoon, the digestive mukhwas brand featured on Shark Tank India. Engineered to handle a surge of 100k+ visitors from the TV broadcast.

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Hotel Payroll & HRM (MikroTik IoT) developed by Debraj Roy
Next.jsExpressIoTHRM SaaS

Hotel Payroll & HRM (MikroTik IoT)

A workforce management platform built for the hospitality industry, featuring real-time Wi-Fi MAC address attendance tracking via MikroTik router integration.

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Recarto (AI Cart Recovery SaaS) developed by Debraj Roy
Next.js 16React 19AISaaS

Recarto (AI Cart Recovery SaaS)

A multi-channel SaaS platform built by Debraj Roy that automates abandoned cart recovery across WhatsApp, email, and SMS for e-commerce brands.

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KT Life Ecosystem developed by Debraj Roy
ShopifyKT Life5 Sub-Brands

KT Life Ecosystem

Full-stack Shopify development by Debraj Roy for the KT Life brand ecosystem, unifying five distinct sub-brands: KT Kids, KT Professional, KT Derma, Athletic Care, and KT Men.

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KT Men — Grooming Storefront developed by Debraj Roy
ShopifyKT MenGrooming D2CRCB / AFA Partner

KT Men — Grooming Storefront

Custom Shopify store built by Debraj Roy for KT Men (under KT Life), featuring anti-grey hair care, grooming bundles, and robust infrastructure for RCB and AFA campaign traffic surges.

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TrexxITPro Shop (Unified Commerce) developed by Debraj Roy
Next.jsPayload CMSGenieACSISP Platform

TrexxITPro Shop (Unified Commerce)

An enterprise commerce platform that brings networking retail together with real-time ISP broadband account management and GenieACS router configuration.

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Maranta (Handcrafted Slow Fashion) developed by Debraj Roy
ShopifySlow FashionMigration

Maranta (Handcrafted Slow Fashion)

Shopify migration and custom design for Maranta, a sustainable slow fashion brand focused on handcrafted luxury apparel.

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