KT Men.
Designing & engineering a high-speed custom Shopify storefront for KT Men (part of the KTLife umbrella led by Dhruv Sayani), built for anti-grey shampoos, UV styling sprays, and massive global sports sponsorship campaigns with Royal Challengers Bengaluru (RCB), Mumbai Indians (MI), and the Argentina Football Association (AFA — featuring Lionel Messi).
Before & After Redesign
Comparing the legacy template storefront with the new custom high-converting Shopify build.
Global Sports Partnerships & Marketing Campaigns
Partnered with IPL titans Royal Challengers Bengaluru (RCB) and Mumbai Indians (MI), launching high-energy grooming routines targeting over 20 lakh unit sales in year one.
Multi-million dollar global partnership with AFA (featuring Lionel Messi, Julián Álvarez, Enzo Fernández) for the upcoming World Cup 2026 "GOAT Edition" grooming line.
Aligning Technical Performance with Male Grooming UX.
When KT Men expanded its specialized grooming line under Dhruv Sayani's leadership, the brand needed an e-commerce platform that felt distinct from generic beauty templates.
Male consumers expect fast, frictionless purchasing pathways. The legacy store suffered from checkout friction and asset lag that degraded performance during high-profile sports sponsorship drives with Royal Challengers Bengaluru (RCB) and the Argentina Football Association (AFA).
Mobile 1-Click Drawer Cart
Built a custom AJAX side-cart with inline upsells, free shipping thresholds, and instant Razorpay/UPI checkout triggers.
Dynamic Grooming Routine Bundler
Coded a Vanilla JS bundle selector allowing shoppers to pair anti-grey shampoos with styling waxes and UV sprays in a single click.
High-Traffic Campaign Resilience
Optimized asset delivery, compressed media formats, and pre-fetched critical routes to absorb traffic spikes during IPL & AFA Lionel Messi campaigns.
Bespoke Storefront Capabilities
Custom Liquid Engine
Developed modular Shopify Liquid section blocks allowing the marketing team to effortlessly update campaign banners, RCB partner assets, and promotional offers.
Speed & Core Web Vitals
Reduced script bloat and eliminated third-party render-blocking apps, resulting in LCP under 1.8 seconds on mobile networks.
Ecosystem Synergy
Structured navigation that seamlessly bridges KT Men with the parent KTLife wellness network and KT Professional salon brand.
Project Details & FAQs
Who developed the KT Men website?
Debraj Roy engineered and custom-coded the Shopify e-commerce platform for KT Men under the KTLife brand umbrella led by Dhruv Sayani.
What technology stack does KT Men use?
The storefront utilizes Shopify with custom Liquid themes, Vanilla JavaScript dynamic bundling scripts, AJAX cart drawer components, and Razorpay payment integration.
What major sports partnerships power KT Men?
KT Men is backed by official partnerships with Royal Challengers Bengaluru (RCB), Mumbai Indians (MI), and the Argentina Football Association (AFA) featuring Lionel Messi.
Can Debraj Roy build a similar store for my brand?
Yes. Debraj Roy specializes in full-stack Shopify engineering, custom Liquid code, performance tuning, and high-concurrency e-commerce architecture.
Ready for a Custom Shopify Storefront?
Let's engineer a fast, high-converting e-commerce experience built to handle rapid brand growth.