KT Men.
A high-speed custom Shopify storefront, designed and engineered for KT Men (part of the KT Life umbrella led by Dhruv Sayani), built for anti-grey shampoos, UV styling sprays, and major sports sponsorship campaigns with Royal Challengers Bengaluru (RCB), Mumbai Indians (MI), and the Argentina Football Association (AFA — featuring Lionel Messi).
Before & After Redesign
Comparing the legacy template storefront with the new high-converting custom Shopify build.
Global Sports Partnerships & Marketing Campaigns
Partnered with IPL teams Royal Challengers Bengaluru (RCB) and Mumbai Indians (MI), launching grooming routines with a target of over 20 lakh unit sales in the first year.
A multi-million-dollar global partnership with AFA (featuring Lionel Messi, Julián Álvarez, Enzo Fernández) for the World Cup 2026 GOAT Edition grooming line.
Aligning Technical Performance with Men's Grooming UX.
When KT Menexpanded its specialised grooming line under Dhruv Sayani's leadership, the brand needed an e-commerce platform that stood apart from generic beauty templates.
Shoppers expect a fast, frictionless path to purchase. The legacy store suffered from checkout friction and slow-loading assets, which hurt performance during high-profile sports sponsorship campaigns with Royal Challengers Bengaluru (RCB) and the Argentina Football Association (AFA).
One-Click Mobile Cart Drawer
Built a custom AJAX side-cart with inline upsells, free shipping thresholds, and instant Razorpay/UPI checkout triggers.
Dynamic Grooming Routine Bundler
Coded a vanilla JavaScript bundle selector that lets shoppers pair anti-grey shampoos with styling waxes and UV sprays in a single click.
High-Traffic Campaign Resilience
Optimised asset delivery, compressed media formats, and pre-fetched critical routes to absorb traffic spikes during IPL & AFA Lionel Messi campaigns.
Bespoke Storefront Capabilities
Custom Liquid Engine
Developed modular Shopify Liquid section blocks so the marketing team can easily update campaign banners, RCB partner assets, and promotional offers.
Speed & Core Web Vitals
Reduced script bloat and removed render-blocking third-party apps, bringing LCP under 1.8 seconds on mobile networks.
Ecosystem Synergy
Structured navigation that connects KT Men with the parent KT Life wellness network and the KT Professional salon brand.
Project Details & FAQs
Who developed the KT Men website?
Debraj Roy engineered and custom-coded the Shopify e-commerce platform for KT Men under the KT Life brand umbrella led by Dhruv Sayani.
What technology stack does KT Men use?
The storefront runs on Shopify with a custom Liquid theme, vanilla JavaScript bundling scripts, AJAX cart drawer components, and Razorpay payment integration.
What major sports partnerships power KT Men?
KT Men is backed by official partnerships with Royal Challengers Bengaluru (RCB), Mumbai Indians (MI), and the Argentina Football Association (AFA), featuring Lionel Messi.
Can Debraj Roy build a similar store for my brand?
Yes. Debraj Roy specialises in full-stack Shopify engineering, custom Liquid code, performance tuning, and high-concurrency e-commerce architecture.
What comes next
Ready to build?
If the work above is the standard you want, share what you are launching. We will align on scope, timeline, and a fixed quote before a single line of code is written.