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Shopify MigrationSlow Fashion D2CEditorial UXCustom Liquid

Maranta.

Shopify migration & bespoke e-commerce design for Maranta, a sustainable slow fashion brand focusing on handcrafted, timeless apparel.

BrandMaranta
DevelopmentShopify Liquid & Theme UX
Scale Target100,000+ Customers
Mobile Speed< 1.7s Load Time
Visual Transformation

Before & After Redesign

Comparing the legacy slow fashion storefront with the new custom high-converting Shopify build.

Legacy Storefront (Before)Unoptimized Platform
Maranta Legacy Website Before Redesign
Optimized Storefront (After)Custom Shopify Build
Maranta Custom High-Converting Shopify Storefront Coded by Debraj Roy
The Context & Challenge

Expressing Craftsmanship Through High-Performance E-Commerce.

Maranta creates sustainable, handcrafted slow fashion. Their legacy website felt rigid, corporate, and completely misaligned with the fluid, artistic ethos of slow fashion.

The brand required a complete platform migration to Shopify paired with an editorial visual layout that let their high-resolution lookbooks and garment details shine on mobile devices without sacrificing page load speeds.

Key Engineering Solutions

Fluid Mobile Lookbooks

Coded touch-optimized image galleries and quick-buy modal drawers for effortless garment discovery.

Seamless Platform Migration

Migrated legacy product catalogs, customer databases, and order histories to Shopify with zero data loss or SEO ranking drops.

Speed & Asset Optimization

Implemented WebP image pipelines and dynamic lazy loading to keep full-page editorial lookbooks crisp and fast.

Custom Development

Bespoke Storefront Capabilities

01

Editorial Typography

Custom font pairing and subtle spacing to match Maranta's sustainable slow fashion philosophy.

02

Custom Size Guide Modal

Interactive size & fitting modal built directly into product pages to reduce return rates on handcrafted items.

03

Instant Checkout Drawer

Streamlined AJAX slide-out cart with one-touch checkout integration.

Need a High-Converting Fashion Storefront?

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