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Shopify MigrationSlow Fashion D2CEditorial UXCustom Liquid

Maranta.

Shopify migration and bespoke e-commerce design for Maranta, a sustainable slow fashion brand focused on handcrafted, timeless apparel.

BrandMaranta
DevelopmentShopify Liquid & Theme UX
Scale Target100,000+ Customers
Mobile Speed< 1.7s Load Time
Visual Transformation

Before & After Redesign

Comparing the legacy storefront with the new high-converting custom Shopify build.

Legacy Storefront (Before)Unoptimised Platform
Maranta Legacy Website Before Redesign
Optimised Storefront (After)Custom Shopify Build
Maranta Custom High-Converting Shopify Storefront Coded by Debraj Roy
The Context & Challenge

Expressing Craftsmanship Through High-Performance E-Commerce.

Maranta creates sustainable, handcrafted slow fashion. Its legacy website felt rigid and corporate, out of step with the fluid, artistic ethos of slow fashion.

The brand needed a complete migration to Shopify, paired with an editorial layout that lets its high-resolution lookbooks and garment details shine on mobile without sacrificing page speed.

Key Engineering Solutions

Fluid Mobile Lookbooks

Coded touch-optimised image galleries and quick-buy modal drawers for effortless garment discovery.

Seamless Platform Migration

Migrated legacy product catalogs, customer databases, and order histories to Shopify with zero data loss or SEO ranking drops.

Speed & Asset Optimisation

Implemented WebP image pipelines and dynamic lazy loading to keep full-page editorial lookbooks crisp and fast.

Custom Development

Bespoke Storefront Capabilities

01

Editorial Typography

Custom font pairing and considered spacing to match Maranta's sustainable slow fashion philosophy.

02

Custom Size Guide Modal

An interactive size and fit guide built into product pages to reduce returns on handcrafted items.

03

Instant Checkout Drawer

Streamlined AJAX slide-out cart with one-touch checkout integration.

What comes next

Ready to build?

If the work above is the standard you want, share what you are launching. We will align on scope, timeline, and a fixed quote before a single line of code is written.